![]() ![]() Start-ups and scale-ups can use WhatsApp Business API to provide customer support, send order updates and tracking information, or even promote new products - all without bombarding users with unwanted calls or ads. Recently, messaging apps such as WhatsApp have added APIs that make it easier for companies to interact with customers and prospects through instant messaging. So how can start-ups and scale-ups best adapt to this reality? The reason seems clear: Messaging is often quicker and more convenient than a phone call. A recent study found that 52% of customers would rather message than call customer service. Consumers today often prefer messaging over phone calls when it comes to service issues.
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